How Real Estate Searches Sell Homes
Not too many talk about this because I don't think many
Real Estate Professionals really take too much time to
learn how online marketing works for selling or buying a home.
The Internet has changed so dramatically in the last two
years that it's left your typical real estate web site in the dust.
Static pages and templates sites don't sell homes. Many
broker sites are not much better.
The new web 2.0 (going on web 3.0) now, is interactive and the
dynamic social media that can sell or find your home is amazing.
Real Estate web sites must change content frequently to
attract traffic and visitors. Since most real estate sites are boring
or the same; new technology has taken a turn and real estate
agents or Realtors doing this are benefiting by it, such as blogging
about real estate, giving listings their own special page, posts,
videos and new technologies that syndicate everywhere on the web.
Here's an example of how it works and it starts with searches.
When you sit down at the computer to look for real estate, what is
the first thing you put in? Probably location, Right? So on this site
Plano Real Estate, would make sense. However, because the
Internet has made everyone smarter, searches have gotten much
Take a look below, this is really how people search and because
this site is interactive Plano Homes and Land comes up on the first
page of google
, usually in the top 5 unpaid links.
This is just a small example of how you find real estate or
information about a community on the web. When a site has
written, current content about any of the topics above, chances
are they will find your home.
For example, last year a post was written about celebrities
in Plano, Troy Aikman and Dieon Sanders were mentioned and
that's how buyers will find Willow Bend real estate. Every topic
above has been covered on this site, so many visitors that search
for anything real estate in Dallas or Plano will find it here plus
listings by neighborhood, which is hard to find.
Keywords and searches have gone way beyond Dallas Real
Estate and Plano Real Estate. Marketing online is not just
having a web site but actually creating content about real estate
and listings so your home can be found.
The MLS is the first step to selling your home and online real
estate marketing is next. This type of exposure reaches the
world and is becoming standard in real estate services and
you as a seller should be demanding it, especially in today's
market. Online marketing is the future of real estate.