Have you gotten much junk mail from agents or Realtors® lately? You know the Postcards
that say "I sold this house in 10 days?" or a Brochure of MY listings! and How Great I Am.
There's always a picture of the house and then a fabulous or bad photo of the agent or team
that says... Call me now!
To be honest, with the market being slower, I've received very little and guess what?
I bet...you don't miss it either.
Needless to say, they all look the same. Even your sale sign in the yard is about the agent
and the broker....It's called pull marketing, but does it really sell your home?
The truth is... it sells the agent and the broker, not your house. SHH! I don't want to get
in trouble, but it gives the agents leads and the broker recognition. It's how agents are
taught to market real estate. Brilliant! Not really.
That's how it works but I don't think anybody tells you that. Pull marketing is how we
have been taught to buy anything by direct mail or TV, etc. Are you tired of this like
I am? Being SOLD. And it's very wasteful, not green at all. Just throw it out there and
see what sticks.
A Better Way
With the Internet becoming the social and information darling that it is. There's a new
type of marketing, it's called push and it's being done with real estate too.
How does it work? Glad you asked...
It's a content driven blog or web site about your home, community, neighborhood,
photos, market conditions and stats. It's pushing information out there so google
and anyone in the world can access it, it doesn't get trashed in the recycle bin
and it lives on and on and on...for years. It's effective and efficient. So, to sell your
home you need online marketing that's syndicated to the world, your own virtual sale
sign, property site or page. Take a look at the chart above and see the new marketing
of real estate. It's come along way from Realtor.com and the technology is changing
all the time.
It's all about the client or customer, not the agent. The way it should be!
There's a new way to sell real estate, make sure you are getting this type of service,
it's imperative in this market. Oh, if someone says it doesn't work than they don't
know how to do it or probably haven't tried with their static website that's very OLD.
Welcome to Web 2.0 real estate marketing. See the search term for west plano real
estate on yahoo
, Plano homes and land comes up #1 and #4, not paid advertising,
just fresh content and genuine interaction. Check out some virtual flyers here
That's how it works. To be continued....there's much much more...